Women want an online experience rooted in connection. So, they’re building them. Women-led communities are sprouting up across lifestyle, sports, parenting, and beyond, and what might appear to be a new trend is really just the first chapter of a long-term shift in how women choose where to spend their time, trust, and—you guessed it—money.
Read MoreThe era of anti-hustle culture is here. We break down the psychology behind the shift, why you should be considering autonomy and competence in your next product launch, and why brands like Dansk, Hill House, and Christy Dawn are thriving in this softer era.
Read More\Consumers are rewarding brands that behave like guides, not gurus, and the next wave of growth won’t come from louder benefits; it’ll come from quieter confidence. Behaviourally, we’re entering what many are calling the recalibration era.
Read MoreLong forms, slow websites, too many choices - these tiny, seemingly insignificant hassles cost brands 260 billion dollars of revenue every year. And these UX issues are entirely fixable.
Read MoreHow can brands fulfill customers’ innate need for connection? What it takes to build meaningful communities, why performative engagement doesn’t cut it, and how brands like Patagonia, Lego, and Peloton are getting it right.
Read MoreWhy do consumers fall for brands that reflect our values? A true lifestyle brand doesn’t just sell a product—it sells an identity. It cultivates a persona and connects to consumers through that persona’s values, aspirations, and emotional life.
Read MoreAre consumers buying that because they want to…or because TikTok made them cry? Emotionally persuasive selling, otherwise known as emotional blackmail marketing, is exploding across platforms.
Read MoreStruggling to find the right influencer for your lifestyle brand’s partner marketing program? Here are 5 questions to ask yourself to find the right influencer to partner with your brand.
Read MoreDiscover how top brands excel on social media and learn how to apply their winning strategies to boost your brand's engagement and build brand trust.
Read MoreWondering if influencer marketing is an effective marketing channel for your brand and budget? Find out what to consider before reaching out to influencers.
Read MoreLifestyle brands make these common mistakes when cultivating an online voice. Find out how to avoid them and be impactful across all your marketing channels.
Read MoreMillennials and Gen Z consumers’ values have shifted, but brands aren’t paying attention. We're sharing new strategies to build trust with the generations.
Read MoreGet a full breakdown of the different influencer types, which influencers are right for your program, and who you should engage based on your influencer marketing budget.
Read MoreAfter optimizing your YouTube video, attract more viewers by implementing SEO best practices throughout your channel.
Read MoreYou’ve made your YouTube video and are ready to upload—now what? We’re sharing how to optimize your video to gain more views!
Read MoreNot sure how to get started making YouTube videos? Part one of our YouTube optimization series explains how to make the most of the channel for your brand.
Read MoreOften asking, “Which social media platform is best for my business?” We’re answering this popular question to set your marketing program up for success.
Read MoreStep into the future of marketing with our 2024 wish list, where we envision game-changing digital marketing changes that will enhance your brand's presence.
Read MoreLooking to include more empathy in your marketing strategy? Find out the four key empathetic marketing tenets you need to know before getting started.
Read MoreCultural shifts are happening, and they'll be impacting your brand in 2024. Find out what trends to watch for and how your brand can leverage these changes.
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