Women want an online experience rooted in connection. So, they’re building them. Women-led communities are sprouting up across lifestyle, sports, parenting, and beyond, and what might appear to be a new trend is really just the first chapter of a long-term shift in how women choose where to spend their time, trust, and—you guessed it—money.
Read MoreThe era of anti-hustle culture is here. We break down the psychology behind the shift, why you should be considering autonomy and competence in your next product launch, and why brands like Dansk, Hill House, and Christy Dawn are thriving in this softer era.
Read More\Consumers are rewarding brands that behave like guides, not gurus, and the next wave of growth won’t come from louder benefits; it’ll come from quieter confidence. Behaviourally, we’re entering what many are calling the recalibration era.
Read MoreLong forms, slow websites, too many choices - these tiny, seemingly insignificant hassles cost brands 260 billion dollars of revenue every year. And these UX issues are entirely fixable.
Read MoreHow can brands fulfill customers’ innate need for connection? What it takes to build meaningful communities, why performative engagement doesn’t cut it, and how brands like Patagonia, Lego, and Peloton are getting it right.
Read MoreWhy do consumers fall for brands that reflect our values? A true lifestyle brand doesn’t just sell a product—it sells an identity. It cultivates a persona and connects to consumers through that persona’s values, aspirations, and emotional life.
Read MoreAre consumers buying that because they want to…or because TikTok made them cry? Emotionally persuasive selling, otherwise known as emotional blackmail marketing, is exploding across platforms.
Read MoreWondering if influencer marketing is an effective marketing channel for your brand and budget? Find out what to consider before reaching out to influencers.
Read MoreMillennials and Gen Z consumers’ values have shifted, but brands aren’t paying attention. We're sharing new strategies to build trust with the generations.
Read MoreStep into the future of marketing with our 2024 wish list, where we envision game-changing digital marketing changes that will enhance your brand's presence.
Read MoreLooking to include more empathy in your marketing strategy? Find out the four key empathetic marketing tenets you need to know before getting started.
Read MoreCultural shifts are happening, and they'll be impacting your brand in 2024. Find out what trends to watch for and how your brand can leverage these changes.
Read MoreWe’re outlining everything you need to create a successful holiday shopping campaign using empathetic marketing. Get our essential holiday strategy tips now.
Read MoreThe new Edelman Trust Barometer reports a new marketing landscape for 2023. Learn how to build brand trust and appeal to new consumers in our latest blog post.
Read MoreGoogle’s new update will soon make cookies obsolete. Find out how your lifestyle brand can still use data to meaningfully connect with consumers—no cookies required.
Read More2023 has lot in store for your lifestyle brand, so now is the time to get ahead. Check out our 8 essential marketing trends before you plan for the new year.
Read MoreA recession is unsettling for any lifestyle brand, but now more than ever, it's important to invest in your marketing. See why marketing is essential here.
Read MoreThe 2022 midterm elections are set to take over social media for weeks following Election Day. Make sure your brand’s voice is heard by checking out our guide.
Read MoreMore than pushing products or services, lifestyle brands stand for something. Find out what characteristics make a successful lifestyle brand and the essential marketing tactics that allow these brands to reach their ideal affluent audiences.
Read MoreLeaders must be intentional in creating a culture that avoids killing employee engagement. With our strategies, you’ll improve engagement and enjoy the many benefits.
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