case study:

Building an Author’s Audience to Launch Her Lifestyle Brand

Criminal-defense-lawyer-turned-writer Karena Kilcoyne has developed a lifestyle brand to help women and men overcome the pain and trauma of their past in order to create a happier, healthier future. But to execute her brand’s launch, she needed to drive considerable awareness and engagement on her channels. We stepped in with strategically curated content in line with her brand’s customer personas to both establish her credentials and achieve tangible online follower growth.

Paid Advertising

Leveraging paid ads, we built new social media pages for our author that drove awareness and follower growth at an accelerated rate.

Social Media

By analyzing her community’s behavioral tendencies, we fostered audience relationships that translated to follower engagement.

Content Development

We developed content based on engagement and performance data to activate follower conversations.

taking action:

Our goal was to build a dedicated social following on Karena’s channels. We needed to unpack our author’s message—that anyone can overcome the limiting stories of their past—and familiarize audiences with Karena’s own experiences, which serves as living-proof of what can be achieved with her method of healing. 

When the website was finalized, Karena’s channels were fully activated—with nearly 40,000 Facebook followers garnered in less than 6 months as result of paid advertising campaign and engaging organic content.

As her brand launched with the publication of the site, we were able to leverage Karena’s audience, direct users to her site and her brand assets, including an opt-in downloadable resource guide and a monthly newsletter.

Taking advantage of the her brand launch, earned media hits, and the promise of a book deal, our author now has a dedicated following to mobilize when her book is eventually released. Not to mention a growing community of users invested in our author and her message.

Making an impact

for Karena Kilcoyne

Our unified marketing strategies helped our author build a dedicated audience across social media that is both invested in her message and willing to engage with her content. With a new website, we’ve effectively driven traffic to her site to increase email opt-ins, sell products, and bring awareness to her writing. Our partnership has put her in a position to complete a book deal with a major publishing house and expand her audience further in the coming months and years.